The CPA skill set and expertise are contributing to help businesses rebuild during the pandemic.
Businesses look to CPAs to chart the course to help restore the economy in the post-COVID world and lead the way.
CPAs will play an important role in the emergence of the new normal. Are you ready?
The accounting profession is experiencing unique and unprecedented challenges and opportunities.
The digitization of transactions is quickly transforming the landscape and nature of work and
accountants are recognizing the need to shift their focus from hindsight to Foresight.
Adding to this transformation is COVID-19 and its effects on businesses and the economy.
Accountants are navigating through uncertain times.
The CPA profession is taking a lead role in helping members and the global business community prepare for the future by responding to global trends.
Going forward, CPAs must continuously adapt to unlock their full potential. This will include addressing issues such as embracing technological advancements, measuring value beyond ﬁnancial statements and harnessing the power of data. If the accounting profession is to prosper in this new
dynamic world, the time for transformation is now.
CPAs are leaders who positively influence all sectors where their skills and experience can make a difference.
Each of their stories illustrate the range of skills, competencies and ethical standards that represent the diversity,
strength and innovative spirit that exemplifies the Canadian CPA profession.